Vegetable seeds from Rijk Zwaan

A market that evolves continuously needs innovations. Each market seeks certain traits that help them to reach their best potential in terms of production and quality to meet the needs of the entire chain. A company such as Rijk Zwaan stands at the beginning of this chain: Rijk Zwaan breeds for new traits to cross in varieties to meet these needs. But how do they accomplish this? How do they stay informed about current events in North America while being active in so many different countries? What are key traits to focus on right now? And what does this mean for you – as a partner in this chain? Discover this when you delve into the article below.

A vibrant atmosphere filled the air as around 400 enthusiastic farmers gathered for the Mega Field Day organized on sweet pepper crop in Basedi village, Rajasthan. The event, held on 27th February 2024, was a resounding success, bringing together farmers, experts, and the chief guest esteemed Vice-chancellor of Jobner Agriculture University, Dr. Balraj Singh.

IG International is one of India’s biggest importers of fresh fruit. Since being founded more than 50 years ago, the company has built up an efficient supply chain for providing high-quality fresh fruit, including blueberries, apples, dragon fruit, cherries and kiwis. It has a strong hold in 27 cities across India, supported by over 15 cold storages and dozens of refrigerator trucks. Besides its import activities, IG International increasingly takes the initiative to arrange for products to be grown locally, as is the case for Sweet Palermo. This is in line with the vision of Gian Chand Arora, the charismatic founder of the company. It is thanks to his rich experience and business acumen that the international trading company has such a strong base.