Vegetable seeds from Rijk Zwaan

Across the globe, most people consistently eat too few vegetables. That’s why Veggies First has been launched: an international movement dedicated to increasing vegetable consumption.

Rijk Zwaan is proud to announce the opening of a new facility in De Lier. This expansion increases the fruit and vegetable breeding company’s capacity for seed cleaning, processing, storage and packaging to continue to meet the growing demand for seeds. In a ceremony attended by colleagues, construction partners and Bouke Arends, mayor of the Municipality of Westland, the new ‘Seed Connect Centre’ was officially opened on Tuesday 8 April.

Fruit Logistica has grown to become the world’s largest trade show for fruits and vegetables, serving as a global platform for fresh produce, machinery and technology, and logistics. The 2025 edition of Fruit Logistica took place at Messe Berlin, Germany, from February 5–7, bringing together over 91,000 professionals from across the fresh produce industry. This premier event offers opportunities to meet customers and suppliers, present new products and innovations, connect with key stakeholders, and stay informed about the latest industry developments.