Events - 25-11-2025
Demo Days 2025 at Langrian, Punjab
We successfully hosted Demo Days 2025 at our R&D Station in Langrian, Punjab, bringing together 160 growers from six states for one of our most engaging and collaborative editions. The event reflected the strong partnerships we share with growers and highlighted how collaboration between our teams and customers continues to drive meaningful progress in protected cultivation.
Showcasing New Varieties
Visitors explored a strong portfolio of Sweet Pepper, Melon, Tomato, and Mini Cucumber varieties. The on-field displays demonstrated product performance under local conditions and reinforced our commitment to delivering high-quality, reliable solutions tailored to growers’ needs.
Teaser Launch: “I ❤️ Rijk Zwaan: A Reliable Partner”
During Demo Days, we shared a teaser preview of our upcoming campaign, “I ❤️ Rijk Zwaan: A Reliable Partner,” which will officially launch on 1 January 2026. While the full campaign is yet to be unveiled, the positive response from growers confirmed strong alignment with our message of trust, reliability, and long-term partnership.
Grower Video Testimonials
Growers from different regions shared their experiences through video testimonials, offering valuable insights into their journeys with Rijk Zwaan. These authentic stories reflected our core values and the strong relationships we continue to build across India.
Introduction of E-Learning Modules
To support continuous learning, E-learning modules for Sweet Peppers and Mini Cucumbers were introduced during the event. These digital tools are designed to extend technical support and knowledge sharing beyond the field, enabling growers to access guidance anytime.
Melon Fruit Tasting Experience
The melon section added an interactive and engaging element to the event. Growers had the opportunity to taste different melon varieties, providing direct feedback on flavour, quality, and market potential.
We extend our sincere thanks to all participating growers and team members for their time, engagement, and trust. Demo Days 2025 was a true reflection of what we can achieve together—through partnership, innovation, and shared growth.